Here’s one of the biggest questions we hear. How do photographers make money? The very nature of digital photography means that it is incredibly easy to get thousands of pictures into the world that have no connection to the people in them–much like the millions of pictures of celebrities that are being produced every summer are taken not with great intent, but for the sole purpose of making profit. Many photographers use online platforms like Instagram which is now the most popular social media network in the world and in which photos that aren’t theirs have also found a home. While many photographers make decent money from these ads, a tiny niche of creative people make more.
We have interviewed multiple photo editors who are making as much as one million dollars annually on Instagram. What’s more is in many cases they are using a paid account, or an ad-free account, and sometimes even selling photo sets. You can read more about this in two blog posts on our website and in our video. For example:
This is also one of the biggest questions for Instagram, as it’s a huge platform. The simple answer is that money is flowing into the photographers’ pockets. There’s a reason why people are investing hundreds of thousands of dollars in photo gear to shoot with the iPhone, they want to give photographers a reason to spend their money on a product. For example, a recent ad from photo editing company, Photo Mechanic is selling a set of “Photo Mechanic’s Photo Effects.” This set includes a range of Photoshop filters for the iPhone 4, which include some beautiful, new effects to add a little fun to the images. These are being sold by the company at 100% off retail prices.
So What Exactly is ‘Instagram Money’?
It’s the money that is being invested into your business by Instagram and the people who use it. When a photographer takes a photo, that image is being displayed on Instagram. If a reader clicks on it, a message appears on their Instagram profile saying they have seen it and will like it. And if it is approved by the system, that person will see it in their Feed. When it does receive approval it shows up as one of several pictures which are then shown. And if it is approved a special effect will be added to it which can be downloaded by using your camera or a smartphone. This can be a really powerful and fun way to keep your photos on the streets. But, it can also take a toll if you are paying too much for those effects.
When Instagram took
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